The state of the economy is turning and President Obama is making sure that the hospitality industry is part of the change. The President announced in January 2012 that he had issued an Executive Order designed to boost travel and tourism within the United States. With all of the other political noise, the significance of this landmark Order to our industry may be overlooked.
Nancy Johnson, chair and executive vice president of the American Hotel & Lodging Association states, “…tourism is a low-cost/high-reward prospect and one of the few industries showing positive growth”. Showcasing this point highlights how we can take advantage of one of the country’s top industries to help boost our economic future.
One of the main points of this order will be to reduce the wait times for visas in rapid-growth countries such as China and Brazil. Opting to expedite the process for obtaining travel visa’s will encourage larger groups of people to explore and participate in US tourism, thus creating more opportunities domestically. It is speculated that with this Order the United States can potentially create 1.3 million new jobs, producing $859 billion in cumulative additional economic output by the year 2020. [1]
AH&LA will continue to work closely with Congress, the Administration, and other governmental agencies to work on this Order for the benefit of our economy, workers, and those who are a part of this great industry.
Congratulations to AHLA for their efforts and to President Obama for doing the right thing!

